Here’s a soon to be open source app for NPR stations. It was developed with money from a CPB grant. One concept associated with it is the opt out of fund-raising mode. You hit a donate $60 button and you experience uninterrupted NPR content. Putting the mechanics of this aside for a moment, what would the impact of this be on more traditional fund-raising? It also illustrates the desirability of having content on more interactive mediums as opposed to linear broadcasts. Many have clamored for “interactive TV and radio” maybe this is. You just don’t receive it with a television or radio . . .