1. Because consumers want to watch video anywhere, whenever it’s convenient for them, new formats are predicted to emerge that will have interactive, time shifted, and on-demand capabilities built in from the get-go. New formats and programming will also emerge with embedded interactive TV capabilities. And also, social TV will start to take off in a big way.
2. TVs will have multiple screens running simultaneously, each offering many ways to view, control, and interact with programming.
3. Advertising will be targeted and personalized at the household and individual level using data from the set-top box as rich data generated by daily consumer interaction.