Supply and demand content

because media is now created by demand rather than supply — which is to say the next web page is printed when someone wants it to be printed, not printed and stored in a warehouse in advance if someone who may want it.

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On a more diverse product offering

Without a comprehensive, digital-rich product portfolio, newspapers will be left with shrinking scraps of business as their advertisers shift more of their dollars to pixels from print.

From this excellent post . . .