In our Knight Foundation News Challenge grant proposal, we refer to one of the techniques we’re developing as “Enhanced Live blogging.” I’ll describe just how and why these techniques should be included in your production design to stream line workflow and create more material to serve and engage your constituents. Let’s start with that term constituent. The conversation about our lives, what’s new, has been going on before TV, newspapers and the internet. As media evolved into a convenient collection of information for our consumption, it subtly promoted a sometimes unspoken agenda by directing what our focus should be. The notion of Eyewitness news – unless “we” witnessed it and share it with you, it isn’t news – is based on the idea that there are limited resources to gather information. A gatekeeper must prioritize the stories and decide which are worthwhile to bring to you, the audience. With the wealth of information now available to all people in all areas turns this notion around. A passive audience that absorbs only what is placed in front of them is fading away. Many take an active role in their information consumption and share it in conversations. This sharing takes many forms. Some comment on blogs, others call in on talk shows while others still write letters to the editor. Some just shout at their TV’s. A real digital conversation can now occur, we’ll talk more about this later. But what to we call this new relationship? Not an audience, not a user, not a pure content consumer. The relationship has changed. The media is no longer a lecturer standing at the front of the auditorium reading notes to listeners copying them into their notebooks. It’s more like a study group where participants share their discoveries to further the dialog. So if we are engaged with others and providing the mechanisms to help further their conversation perhaps it is constituents that we serve. The enhanced live blogging concept was designed for live programs, but can also be used for the broadcast premiere of pre-recorded events. Live blogging is a written play by play account of an event from someone at the event as it happens – enhanced live blogging adds video, audio and transcription. Four or more unmanned cameras are positioned around a “talking head” discussion. They are switched live and sent to be broadcast, streamed or to a recorder. The product of the switched output is a traditional public affairs program. It can be used in long form for audio and video podcasts. Each camera is focused on the individual participant of the discussion. These “quote” cams along with the audio feed of the conversation are isolated and sent along to blogging stations. The live blogger selects relevant statements by marking in and out points. The product of the blogging station is a branded video clip of the statement and a transcription of the statement that are posted for distribution. A shortened link that points to the clip is generated and inserted in to the twitter template where the blogger writes a brief headline. A tweet containing the quote, the link to the video and branding information is tweeted. At the same time RSS feeds are updated and text messages are send to subscribers. A transcription of the quote with the link is also inserted into the topics “chat” stream where others continue the conversation. The relevant points made in this chat stream are curated by an additional blogger or social avatar who participates in the televised conversation by introducing chat points to the televised guests. The live blogger position takes the place of camera operators. The ability to quickly determine quotable or relevant statements are needed instead of knowing how to operator a camera. The live blogger position can be virtualised by sending the isolated audio and video streams to remote individuals who have demonstrated the skills necessary to operate as an enhanced live blogger.
Does Civic Media Help us understand the Arab Spring? A lecture by Ethan Zuckerman at Princeton University 11/10/11
The talk was about how or even if media can affect social change. This can only be determined if the effects of media can be measured. This matrix has been difficult to measure with conventional media because the numbers or ratings are derived from statistical samples and aren’t always accurate. New or digital media that include websites, the blogosphere, tweets, FaceBook and several others, provide accurate and excessive data. The rest of the discussion went about making comparisons of media measurements to civic actions in current events to see what can be derived. This in itself is very interesting, but the tools Ethan Zuckerman uses, some of which are available to the public, is the most fascinating to our discussion.
The self–immolation of Mohamed Bouazizi, a vegetable cart owner in Tunisia is deemed the origin of the Arab Spring. There were no other countries to model the revolt on so it makes a good “patient 1” in analyzing a movement in the time of social media. Twitter and Facebook documented this and earlier similar and unrelated events, but while many advocates like to credit New Media with enabling it all – there’s no evidence to prove this. Somehow through word of mouth, perhaps SMS (texting), an already angry population got together, in mass, and took back their country from a dictator. The government was monitoring all social sites; the population knew it and the only supporters were those outside Tunisia. Expatriates promoted it, perhaps that’s why there was traction – Ethan concludes that’s partially true.
Zuckerman proposes that when New or Participatory Media overlaps Civic engagement, Civic Media forms. This can be explained in four ways. Ecosystems, Participation, Inclusion and Codesign – this discussion concentrates on the first two,Ecosystems and Participation.
Ecosystems – Understand, map and visualize the relationships between traditional and new media, so we can help communities and organizations call attention to stories and issues that otherwise go uncovered.
Zuckerman then sites 4 takes on how social media influences social change
Malcom Gladwell says it doesn’t – physical participation is required to make change.
Clay Shirky says the internet enables groups to form and gives voice to activists
Beth Coleman says the internet allows affiliation and this leads to virtual support
And Sami ben Gharbia feels the internet influences broadcast which help coordinate broad social movement
He later illustrates the expatriate connection referred to earlier. Using phone cams, images are posted to FB and a Nawaalja page for Tunisian expats. It gets the attention of Al Jazeera which puts the news out on (pirate) television. Locals are aware that the government is monitoring FB for subversives so don’t use it, but learn of the protest from the unblocked Aljazeera TV reports. A combination of old and new media, by design or accidentally causes something to happen.
Some may think those laptop-wielding people at protests like OWS are tweeting and getting the word out, but this is not the case. The media team is monitoring the coverage and trying, where possible, to frame or shape what images and stories get out. Rather like old school public opinion, but now with new tools. This is how one social component works. When the OWS movement first began, a rash of photographs of people holding handwritten signs appeared on FaceBook. These were used to bring attention to the cause, but were also designed to project a certain way. The handwritten passages then subsided and have been replaced with relevant quotes from historic figures and presented on more graphically designed vehicles. An infographic that shows the relationship between inside and outside tweets of the Tunisian protest is useful and attributable to Kovas Boguta. Another visualization makes the point as well and shows how something is/was going on.
Mr. Zuckerman has a very interesting graphic, familiar to us that show the interaction between different media today.
Looking at some media cloud graphics of the different topics on blogger sites when OWS first began was very informative. We see the evolution in memes between left and right, left and left and right and right over time. Initially, the Left are talking about how it’s growing and cities where the occupiers are forming gets attention while the Right start to knock the gatherings trying out different name calling to see what get traction – As time goes on the conversation grows to a focus of Corporations, Democratic, Labor and more in tune with what the OWS organizers want. – This media cloud is good stuff. It helps see trends and when you get enough social traction, they can show audience users preferences.
Ethan Zuckerman comes from the Media lab at MIT so he also explains the workings of and promotes the adoption of the nutritional label for content. Along these lines, another great illustration showed the types of stories most read in the New York Times over a certain period. It revealed that the Times’ reader is more interested in national news at times of recession and domestic news during prosperous periods. Because everything is digital, it’s data can easily measured to see what type and when stories appear. This can be applied to video only when there are transcripts of the text, which would also be useful. A somewhat troubling aspect of this technology is when it’s married to the devices we use to consume content. From the information found in our content consumption diet we may be able to find if we’re in an echo chamber and not getting any information from outside. And of course, so can advertisers.
Particpation – Civic media helps communities participate effectively in civic life. Participation in civic life cultivates consumers for informative and investigative media. We’re working to help people participate effectively in both local and distant communities.
Zuckerman tells of an early case of civic participation. During the labor vote in Wisconsin when protestors essentially occupied the state house. A sympathizer asked if there was anything they could do to help the protesters. The reply was to ask if they’d could get some pizza from a local pizzeria. Once this was tweeted it grew and the pizzeria was inundated with pizza orders from around the country. The media drove participation which circularly drove more media coverage. This came back to Gladwell’s cry for physical participation or interaction not just tweet or as we used to say in the security world “actionable information” This is also the complaint of many OWS detractors. What do they want? The cycle now seems to be you see some information that pisses you off. You maybe share it or like but want to do something more, but something more – isn’t readily apparent. So you go back and see some funny cat video on youtube. A lesson there for makers of content that does’t ask for something.
The next subject was politically what was going on. Main Stream Politics requires, you petition your law makers they represent you , you vote , sign things etc. But much of what we see with TEA and OWS is the disfranchisement of citizens – they just don’t see things change based on the old way. They feel compelled to take to the streets and DO SOMETHING, because this democracy thing just isn’t working for them us. Other examples of this need to DO something are users changing their avatar to one color to demonstrate support. Or, the more sinister Anonymous who shuts down “offensive” website with denial of service attacks. And somewhat successful leave your bank day, which had 1/2 million new customers switch to credit unions from big banks, along these lines you could add American Express’ brilliant Small Business Saturday campaign.
He basically concluded with something that reminded me of the dot com days in tech. He used the South Park example of the 3 phase underpants. Basically it says, Do something you think is cool; don’t worry about the 2nd phase and then in the 3rd phase – PROFIT.
Before Web 2.0 it was start a cool internet company – have someone buy it out, make a profit. Wait, how will the company make money? Not my problem, I sell it before that part. That’s what they said with twitter and FB and many others, Ethan relates it to a movement, start the movement, yada yada – change the world.
1. Because consumers want to watch video anywhere, whenever it’s convenient for them, new formats are predicted to emerge that will have interactive, time shifted, and on-demand capabilities built in from the get-go. New formats and programming will also emerge with embedded interactive TV capabilities. And also, social TV will start to take off in a big way.
2. TVs will have multiple screens running simultaneously, each offering many ways to view, control, and interact with programming.
3. Advertising will be targeted and personalized at the household and individual level using data from the set-top box as rich data generated by daily consumer interaction.
Don”t know why I had to post this lift from the blog post on rarity here. Just seems good when someone take the time to think and then write down why and how things work in this world.
Historically, the two main types of obstacles to information discovery have been barriers of awareness, which encompass all the information we can’t access because we simply don’t know about its existence in the first place, and barriers of accessibility, which refer to the information we do know is out there but remains outside of our practical, infrastructural or legal reach. What the digital convergence has done is solve the latter, by bringing much previously inaccessible information into the public domain, made the former worse in the process, by increasing the net amount of information available to us and thus creating a wealth of information we can’t humanly be aware of due to our cognitive and temporal limitations, and added a third barrier — a barrier of motivation.